During the seventh TV Connect conference in London (March 18 – 20) Bob Zitter warned against being over optimistic about Ultra HD.
The soon to retire executive VP and chief technology officer of HBO told conference attendees: “We never thought that 3D with glasses was ever going to get off the ground. Consumers have shown they do not want to wear glasses in the home. 3D with glasses is dead.”
Many people would agree with him on that, but would disagree with him about his thoughts on Ultra HD (including 3D Focus) when he said: “I’m very sceptical that consumers are going to want to buy it,”
He suggested that this was because the benefits of 4K resolutions are only distinguishable on very large screen sizes of which only 25-30% of US homes had the space for.
There are scientific arguments for not going beyond HD, in terms of what resolution the human eye can register. Check out this “
Why 4K TVs are Stupid” article. However anyone who has seen 4K TVs will notice a huge difference compared to regular HD screen of any common size, in the same way as anyone could tell the difference between 4K and Super Hi-Vision. I remember hearing similar arguments about HD.
Zitter also said 4K TV could possibly gain traction if auto-stereoscopic 3D – which would require 4K transmissions to deliver a 3D HD experience – did take off or, alternatively, if new technologies such as wall-panel TV or OLED-based flexible ‘wallpaper’ screens emerged and won over consumers.
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